Features
Focused WordPress lead attribution features
FormSignal is built to keep attribution data attached to real form submissions inside WordPress, without turning into a bloated CRM or analytics suite.
UTM capture
Capture source, medium, campaign, term, and content values from incoming traffic.
GCLID and click ID capture
Keep key ad-platform click identifiers attached to the visitor journey.
Attribution persistence
Persist attribution data until the user actually submits a supported form.
Lead data inside WordPress
Review cleaner lead records without needing a separate external dashboard.
Export workflows
Export lead attribution data for ad-platform and offline conversion workflows.
Focused scope
Do the attribution job well without trying to become a full CRM or marketing suite.
Built for practical lead-gen use
FormSignal is designed for WordPress site owners, agencies, local service businesses, and landing-page operators running paid traffic into forms.
WordPress-native workflow
Keep your lead attribution review and export process close to the site where the lead was actually generated.